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Best AI Tools For Proposal Writing

24 min read
Are you searching for ways to streamline your proposal writing process? You've come to the right place. Discover how artificial intelligence can transform your proposal writing workflow with our curated list of top AI tools. From automated content generation to smart templates and personalization features, learn which platforms can help you create winning proposals in less time while maintaining professional quality and consistency.

What AI tools can you use to streamline proposal writing?

AI-powered proposal writing tools are transforming how businesses, freelancers, and sales teams create persuasive, polished proposals without the usual headaches. These tools automate content generation, personalize messaging, and maintain consistent branding, all while saving you hours of tedious editing and formatting. Whether you’re juggling multiple clients or crafting proposals solo, AI tools help reduce errors, speed up workflows, and boost your chances of closing deals.

In this article, you’ll discover the key features that make AI proposal tools stand out, from smart content generators and real-time optimization to interactive pricing tables and CRM integrations. We’ll also compare popular platforms, highlighting their strengths and potential drawbacks so you can choose the perfect fit for your workflow.

The Top 6 Best AI Tools for Proposal Writing Are

  1. Better Proposals  
  2. PandaDoc  
  3. Qwilr  
  4. Bonsai  
  5. QuoteWerks  
  6. GetAccept  


Crafting proposals doesn’t have to be a dreaded chore anymore. Ready to find the AI-powered tool that will make proposal writing faster, smarter, and more professional? Let’s dive into the options and see which one suits your style best.

<div class="product-overview-table"> <div class="product-table-grid"> <div class="header-row"> <div class="header-container"> <p class="product-name">Product Name</p> </div> <div class="header-container"> <p class="in-a-nutshell">In a nutshell</p> </div> </div> <div class="row-pros"> <p class="product-name">Better Proposals</p> <p class="in-a-nutshell">Create, send, and manage winning proposals with streamlined branding and templates.</p> </div> <div class="row-pros bg-grey-10"> <p class="product-name">PandaDoc</p> <p class="in-a-nutshell">Automate, track, and manage documents seamlessly with powerful workflow control.</p> </div> <div class="row-pros"> <p class="product-name">Qwilr</p> <p class="in-a-nutshell">Transform proposals into interactive web pages, boosting client engagement.</p> </div> <div class="row-pros bg-grey-10"> <p class="product-name">Bonsai</p> <p class="in-a-nutshell">Streamline business operations, manage clients, and track finances effortlessly.</p> </div> <div class="row-pros"> <p class="product-name">QuoteWerks</p> <p class="in-a-nutshell">Generate professional quotes swiftly, integrating systems and customizing deeply.</p> </div> <div class="row-pros bg-grey-10"> <p class="product-name">GetAccept</p> <p class="in-a-nutshell">Streamline sales proposals and contracts with an intuitive, internationally-enabled platform.</p> </div> </div> </div>
<h2><a href="https://betterproposals.io/#_r_sam71" rel="nofollow noreferrer sponsored " target="_blank">Better Proposals</a></h2>
<div class="grid-review"> <p><strong>Why Care?</strong></p> <p>Streamlines proposal creation while keeping branding consistent</p> <p><strong>Superpower Feature</strong></p> <p>AI drafts personalized content instantly</p> </div> <p>Spending hours crafting the perfect proposal, only to realize you forgot to update the pricing table or tweak the tone for a specific client? Better Proposals aims to solve those headaches by blending AI-powered efficiency with a polished, professional workflow. Designed for sales teams, consultants, and freelancers, it’s a tool that streamlines proposal creation while keeping branding consistent.</p> <p>The AI-driven features are where Better Proposals shines. Its automated content generator drafts introductions, service descriptions, and even pricing sections tailored to your client’s needs, cutting down on repetitive writing. Real-time suggestions help refine messaging, while the system pulls from your content library to reuse high-performing sections, saving time and boosting your chances of closing deals.</p>
<h4>Features We Love</h4> <ol> <li> <b>AI Proposal Generator</b><br> Drafts personalized content instantly, adapting templates to fit client needs. </li> <br> <li> <b>Content Optimization</b><br> Suggests real-time improvements to boost clarity and persuasiveness. </li> <br> <li> <b>Template Automation</b><br> Ensures consistent branding with minimal manual formatting. </li> </ol> <p>That said, the AI isn’t flawless. Some users might find the "Proposal AI" feature limited compared to other tools, and advanced security options like password protection are locked behind higher-tier plans. While the platform excels at presentation and branding, its contract-handling capabilities feel underdeveloped, requiring external tools for full legal agreements.</p> <p>If you need a tool to speed up proposal creation without sacrificing professionalism, Better Proposals is a solid choice, especially for teams prioritizing branding and efficiency. Just don’t expect it to replace your contract management system.</p> <div class="grid-pros"> <div class="header-row"> <div class="header-container"> <p>Pros</p> <div class="header-icon"> <svg xmlns="http://www.w3.org/2000/svg" width="100%"> <path d="M9 1.94434C7.55373 1.94434 6.13993 2.37321 4.9374 3.17671C3.73486 3.98022"></path> </svg> </div> </div> <div class="header-container"> <p>Cons</p> <div class="header-icon"> <svg xmlns="http://www.w3.org/2000/svg" width="100%"> <path d="M9.5 1.94434C8.05373 1.94434 6.63993 2.37321 5.4374 3.17671C4.23486 3.98022"></path> </svg> </div> </div> </div> <div class="row-pros"> <p><strong>+</strong> Offers a free trial with no payment details required for signup</p> <p><strong>-</strong> Custom domain setup requires a paid plan</p> </div> <div class="row-pros bg-grey-10"> <p><strong>+</strong> Provides a variety of templates that can be filtered by industry</p> <p><strong>-</strong> The free trial has limited features</p> </div> <div class="row-pros"> <p><strong>+</strong> Allows customization of templates, including logo, brand color, and content sections</p> <p><strong>-</strong> Onboarding flow requires multiple steps</p> </div> </div>
<h2><a href="https://pandadoc.partnerlinks.io/fhwjq6d22hi0" rel="nofollow noreferrer sponsored " target="_blank">PandaDoc</a></h2>
<div class="grid-review"> <p><strong>Why Care?</strong></p> <p>Turns tedious proposal writing into something almost effortless</p> <p><strong>Superpower Feature</strong></p> <p>AI suggests content and optimizes layouts</p> </div> <p>Let’s be honest: writing proposals is nobody’s idea of fun. But PandaDoc’s AI features turn this tedious task into something almost effortless. If you’ve ever stared at a blank page wondering how to start, or lost hours tweaking pricing tables, this tool might just become your new best friend.</p> <p>PandaDoc isn’t just another proposal generation platform, it’s a full-fledged proposal powerhouse. I<a href="https://www.pandadoc.com/library/ebooks/learn-how-to-automate-your-proposals-with-pandadoc/" title="ts AI suggests content, autofills client details, and even optimizes layouts" target="_blank">ts AI suggests content, autofills client details, and even optimizes layouts</a>, so you spend less time formatting and more time closing deals. The real magic? It learns from your successful proposals, nudging you toward higher-converting content.</p>
<h4>Features We Love</h4> <ol> <li> <b>AI-Powered Drafting</b><br> Suggests paragraphs and sections tailored to your industry, cutting writing time in half. </li> <br> <li> <b>Smart Autofill</b><br> Automatically populates client and deal details, reducing manual errors. </li> <br> <li> <b>Interactive Pricing Tables</b><br> Lets clients adjust quantities or packages dynamically, streamlining negotiations. </li> </ol> <p>For teams juggling multiple clients, the dynamic personalization is a lifesaver. Imagine inserting a client’s name, company details, and tailored pricing, all with a few clicks. Plus, the collaboration tools keep feedback loops tight, so no more chaotic email threads or version nightmares.</p> <p>That said, PandaDoc isn’t for everyone. If you only need occasional e-signatures, its robust features might feel like overkill. But for sales teams, agencies, or anyone drowning in proposals, the automation alone justifies the learning curve.</p> <div class="grid-pros"> <div class="header-row"> <div class="header-container"> <p>Pros</p> <div class="header-icon"> <svg xmlns="http://www.w3.org/2000/svg" width="100%"> <path d="M9 1.94434C7.55373 1.94434 6.13993 2.37321 4.9374 3.17671C3.73486 3.98022"></path> </svg> </div> </div> <div class="header-container"> <p>Cons</p> <div class="header-icon"> <svg xmlns="http://www.w3.org/2000/svg" width="100%"> <path d="M9.5 1.94434C8.05373 1.94434 6.63993 2.37321 5.4374 3.17671C4.23486 3.98022"></path> </svg> </div> </div> </div> <div class="row-pros"> <p><strong>+</strong> Automates administrative tasks, such as contracts and invoices</p> <p><strong>-</strong> Requires using affiliate links to access all free blueprints</p> </div> <div class="row-pros bg-grey-10"> <p><strong>+</strong> Provides automated follow-up and answers to frequently asked questions</p> <p><strong>-</strong> Some manual checks are still needed, especially with financial transactions</p> </div> <div class="row-pros"> <p><strong>+</strong> Increases conversion rates by contacting leads quickly</p> <p><strong>-</strong> Relies heavily on specific software, creating potential dependency</p> </div> </div>
<h2><a href="https://qwilr.com/" rel="nofollow " target="_blank">Qwilr</a></h2>
<div class="grid-review"> <p><strong>Why Care?</strong></p> <p>Makes proposals an engaging experience</p> <p><strong>Superpower Feature</strong></p> <p>AI proposal generation</p> </div> <p>Imagine sending a proposal so sleek and engaging that your client can’t help but click, watch, and best of all - sign. That’s Qwilr in a nutshell. This AI-powered proposal tool transforms dull PDFs into dynamic web pages packed with videos, pricing calculators, and even instant payment options. If you’re tired of static documents that disappear into inboxes, Qwilr turns proposals into an experience worth noticing.</p> <p>For sales teams, Qwilr’s biggest win is efficiency. The AI handles grunt work, like formatting and personalization, while you focus on closing. The result? Proposals that feel bespoke without the hours of tweaking. Creative agencies, in particular, will love the visual flexibility, turning pitches into mini-websites that showcase their brand’s flair.</p>
<h4>Features We Love</h4> <ol> <li> <b>AI Proposal Generator</b><br> Drafts polished, personalized proposals in minutes by pulling data from your CRM—no manual copy-pasting required. </li> <br> <li> <b>Interactive Content Embedding</b><br> Add videos, ROI calculators, or live pricing tables to keep clients engaged (and impressed). </li> <br> <li> <b>CRM-Driven Automation</b><br> Syncs with major CRMs to auto-fill client details and trigger proposals based on deal stages, cutting busywork. </li> </ol> <p>But it’s not flawless. Qwilr’s laser focus on proposals means it lacks broader document creation tools, and advanced analytics are sparse. If you need deep performance tracking or diverse templates, you might feel limited.</p> <p>Qwilr is ideal for teams who live and die by proposals, especially those craving a modern, interactive twist. If your workflow revolves around stunning client presentations, it’s a worthy upgrade. For broader needs, keep browsing. Either way, your proposals will never look the same.</p> <div class="grid-pros"> <div class="header-row"> <div class="header-container"> <p>Pros</p> <div class="header-icon"> <svg xmlns="http://www.w3.org/2000/svg" width="100%"> <path d="M9 1.94434C7.55373 1.94434 6.13993 2.37321 4.9374 3.17671C3.73486 3.98022"></path> </svg> </div> </div> <div class="header-container"> <p>Cons</p> <div class="header-icon"> <svg xmlns="http://www.w3.org/2000/svg" width="100%"> <path d="M9.5 1.94434C8.05373 1.94434 6.63993 2.37321 5.4374 3.17671C4.23486 3.98022"></path> </svg> </div> </div> </div> <div class="row-pros"> <p><strong>+</strong> Offers a free plan with automation tasks</p> <p><strong>-</strong> API key is needed for integration</p> </div> <div class="row-pros bg-grey-10"> <p><strong>+</strong> Integrates with various CRMs and tools</p> <p><strong>-</strong> Some options are not intuitive</p> </div> <div class="row-pros"> <p><strong>+</strong> Provides templates and a user-friendly editor</p> <p><strong>-</strong> Some features are only available in paid versions</p> </div> </div>
<h2><a href="https://www.hellobonsai.com/?fp_ref=sam43" rel="nofollow noreferrer sponsored " target="_blank">Bonsai</a></h2>
<div class="grid-review"> <p><strong>Why Care?</strong></p> <p>Simplify proposal creation with smart automation</p> <p><strong>Superpower Feature</strong></p> <p>AI-Generated Drafts</p> </div> <p>Freelancers and small teams know the pain of crafting proposals, hours spent tweaking language, structuring fees, and chasing approvals. <a href="https://www.aitoolssme.com/blogs/you-wont-believe-how-much-time-im-saving-with-bonsai" title="Bonsai’s AI-powered proposal tools" target="_blank">Bonsai’s AI-powered proposal tools</a> aim to simplify this with smart automation, letting you focus on the work instead of paperwork. While it’s not the most advanced standalone proposal tool, its integration with contracts, invoicing, and client tracking makes it a practical choice for those already using (or considering) Bonsai’s all-in-one platform.</p> <p>The platform shines for recurring projects, think freelancers offering similar services regularly, where reusable content blocks and automated contract generation cut down busywork. However, visual customization is limited, and complex proposals may still require manual tweaks.</p>
<h4>Features We Love</h4> <ol> <li> <b>AI-Generated Drafts</b><br> Describe your project in a few sentences, and Bonsai generates polished proposal text, saving time on repetitive writing. </li> <br> <li> <b>Smart Templates</b><br> Pre-built templates auto-fill details like pricing and timelines, ensuring consistency across proposals. </li> <br> <li> <b>Engagement Tracking</b><br> See when clients open your proposal and get AI-powered follow-up reminders to nudge them toward signing. </li> </ol> <p>Bonsai’s proposal tools are best for solopreneurs or small teams who want a unified system for proposals, contracts, and payments. If you’re deep into Bonsai’s ecosystem, the AI features add genuine efficiency. But if you need advanced design control or niche automation, a dedicated proposal tool might suit you better.</p> <p>Worth trying if streamlined workflows matter more than flashy extras.</p> <div class="grid-pros"> <div class="header-row"> <div class="header-container"> <p>Pros</p> <div class="header-icon"> <svg xmlns="http://www.w3.org/2000/svg" width="100%"> <path d="M9 1.94434C7.55373 1.94434 6.13993 2.37321 4.9374 3.17671C3.73486 3.98022"></path> </svg> </div> </div> <div class="header-container"> <p>Cons</p> <div class="header-icon"> <svg xmlns="http://www.w3.org/2000/svg" width="100%"> <path d="M9.5 1.94434C8.05373 1.94434 6.63993 2.37321 5.4374 3.17671C4.23486 3.98022"></path> </svg> </div> </div> </div> <div class="row-pros"> <p><strong>+</strong> AI speeds up drafting</p> <p><strong>-</strong> Advanced automation is limited</p> </div> <div class="row-pros bg-grey-10"> <p><strong>+</strong> Dynamic templates ensure professional results</p> <p><strong>-</strong> Design flexibility is limited</p> </div> <div class="row-pros"> <p><strong>+</strong> AI tracks client interaction</p> <p><strong>-</strong> Heavy visual customization is manual</p> </div> </div>
<h2><a href="https://www.quotewerks.com/" rel="nofollow " target="_blank">QuoteWerks</a></h2>
<div class="grid-review"> <p><strong>Why Care?</strong></p> <p>Automates proposal creation, freeing up sales teams</p> <p><strong>Superpower Feature</strong></p> <p>AI-driven scripting writes automation for you - no code</p> </div> <p>If your sales team spends more time wrestling with proposals than closing deals, QuoteWerks might be the automation ally you need. This quoting and proposal software packs AI-driven tools that streamline everything from drafting to delivery, making it a solid pick for businesses juggling complex pricing or high-volume sales. While its interface isn’t winning design awards, the functionality beneath the surface is where QuoteWerks truly shines, especially for teams already plugged into CRM or accounting systems.</p> <p><strong>Key AI Features & Real-World Perks</strong></p>
<h4>Features We Love</h4> <ol> <li> <b>AI Event Scripting</b><br> Describe what you need in plain English (e.g., “add a 20% markup” or “generate a scope of work”), and the AI writes the automation scripts for you—no coding required. Perfect for enforcing pricing rules or auto-generating proposal sections. </li> <br> <li> <b>ChatGPT Integration</b><br> Draft, refine, or translate proposal content on the fly. Need to rephrase technical jargon for a client? The AI handles it, along with grammar checks and multilingual support. </li> <br> <li> <b>Automated Workflows</b><br> Set up validation steps (like mandatory fields) or interactive prompts to guide your team, reducing errors and keeping proposals consistent. </li> </ol> <p>QuoteWerks isn’t for everyone, its learning curve and outdated UI may frustrate smaller teams or those wanting plug-and-play simplicity. But if your business thrives on customization and integration depth, its AI tools can slash hours off proposal work while keeping everything polished and professional. Just be ready to invest some upfront time mastering its robust features.</p> <p>Pros and Cons Summary:</p> <div class="grid-pros"> <div class="header-row"> <div class="header-container"> <p>Pros</p> <div class="header-icon"> <svg xmlns="http://www.w3.org/2000/svg" width="100%"> <path d="M9 1.94434C7.55373 1.94434 6.13993 2.37321 4.9374 3.17671C3.73486 3.98022"></path> </svg> </div> </div> <div class="header-container"> <p>Cons</p> <div class="header-icon"> <svg xmlns="http://www.w3.org/2000/svg" width="100%"> <path d="M9.5 1.94434C8.05373 1.94434 6.63993 2.37321 5.4374 3.17671C4.23486 3.98022"></path> </svg> </div> </div> </div> <div class="row-pros"> <p><strong>+</strong> Customization</p> <p><strong>-</strong> Learning curve</p> </div> <div class="row-pros bg-grey-10"> <p><strong>+</strong> Integration depth</p> <p><strong>-</strong> Outdated UI</p> </div> <div class="row-pros"> <p><strong>+</strong> AI tools</p> <p><strong>-</strong> Not plug-and-play</p> </div> </div>
<h2><a href="https://www.getaccept.com/" rel="nofollow " target="_blank">GetAccept</a></h2>
<div class="grid-review"> <p><strong>Why Care?</strong></p> <p>AI-powered proposals make closing deals faster</p> <p><strong>Superpower Feature</strong></p> <p>AI transforms URLs into ready-to-go proposals</p> </div> <p>Creating polished, personalized proposals can feel like assembling IKEA furniture without instructions, time-consuming and frustrating. <a href="https://www.getaccept.com/ai" title="GetAccept’s AI-powered proposal tools" target="_blank">GetAccept’s AI-powered proposal tools</a> aim to change that by automating the heavy lifting while keeping your sales docs professional and on-brand.</p> <p>This platform isn’t just another e-signature and proposal manager. It integrates AI at every step, from drafting content to auto-personalizing details pulled from your CRM. Need a proposal fast? Paste a URL, and GetAccept’s AI can transform it into a structured draft. Struggling with tone? The built-in editor suggests rewrites for clarity and style. Sales teams can even save winning proposal templates, ensuring consistency without reinventing the wheel each time.</p>
<h4>Features We Love</h4> <ol> <li> <b>AI Content Editor</b><br> Drafts, refines, and translates proposals instantly, reducing manual editing. </li> <br> <li> <b>Dynamic URL-to-Proposal</b><br> Turns web content into proposal-ready text with one click. </li> <br> <li> <b>CRM-Powered Personalization</b><br> Auto-fills client details for hyper-relevant proposals every time. </li> </ol> <p>One standout perk is collaborative AI editing, letting multiple team members refine proposals in real time with smart suggestions. Plus, engagement analytics reveal which sections resonate with clients, helping optimize future pitches. Privacy-conscious users will appreciate that all AI processing happens in-house, avoiding third-party data risks.</p> <p>That said, GetAccept isn’t perfect. Teams needing deep CRM integrations or granular reporting might hit limitations. But if you want a tool that speeds up proposal creation without sacrificing quality, it’s a strong contender, especially for small to midsize sales teams.</p> <div class="grid-pros"> <div class="header-row"> <div class="header-container"> <p>Pros</p> <div class="header-icon"> <svg xmlns="http://www.w3.org/2000/svg" width="100%"> <path d="M9 1.94434C7.55373 1.94434 6.13993 2.37321 4.9374 3.17671C3.73486 3.98022"></path> </svg> </div> </div> <div class="header-container"> <p>Cons</p> <div class="header-icon"> <svg xmlns="http://www.w3.org/2000/svg" width="100%"> <path d="M9.5 1.94434C8.05373 1.94434 6.63993 2.37321 5.4374 3.17671C4.23486 3.98022"></path> </svg> </div> </div> </div> <div class="row-pros"> <p><strong>+</strong> Speeds up proposal creation</p> <p><strong>-</strong> Limited CRM integrations</p> </div> <div class="row-pros bg-grey-10"> <p><strong>+</strong> Maintains quality</p> <p><strong>-</strong> Limited granular reporting</p> </div> <div class="row-pros"> <p><strong>+</strong> Offers personalized proposals</p> <p><strong>-</strong> Integration and reporting scope</p> </div> </div>

Your Next Proposal Could Write Itself, Choose Wisely

You just met six AI sidekicks, each promising to turn the blank-page panic into a signed-on-the-dotted-line celebration. Whether you crave cinematic web-page pitches, one-click CRM magic, or a full-stack command center that even scripts your pricing rules, the power is now literally at your fingertips.  

Remember: the best tool isn’t the flashiest; it’s the one that disappears into your workflow and hands you back your evenings. Test-drive two or three that made your eyes light up, loop in a teammate for a sanity check, and measure how quickly you can go from “Ugh, another RFP” to “Deal closed.”  

Your future clients are waiting for proposals that feel tailor-made in minutes, not days. Pick the AI co-writer that sparks that feeling, and go close some deals.

Meet the author
Sam Cassman is a seasoned growth marketer with over 10 years of experience as a growth marketer for startups and small businesses. He is the founder of Toksta, a research technology company that helps businesses find and purchase the best software and SaaS. Sam has also run his own growth marketing consultancy Honest Growth, where he helped numerous clients to grow their businesses, including Eventcube, Baluu, Obby, and NBM Group.
Learn more about Sam