Front
Prioritize customer interactions by consolidating channels and accelerating response times.
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Front is a customer experience platform that unifies email, SMS, WhatsApp, and live chat into a shared inbox with AI-powered smart routing, automated responses, and real-time agent assistance. Designed for customer support, sales, account management, and operations teams, it streamlines communication, enhances collaboration, and automates workflows to improve response times and customer satisfaction across industries like B2B tech and financial services. Front helps organizations deliver consistent, personalized service efficiently at scale.

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Key features
AI summarizes conversations, saving agents time
Automate workflows triggered by events improves efficiency
Dynamic objects recognize IDs with relevant data
Toksta's take

Managing customer communication feels less chaotic with Front’s unified inbox, which genuinely streamlines channels like email, WhatsApp, and live chat for faster, more informed responses. Real-time collaboration features, robust automation, and AI-driven summaries make it practical for teams juggling high message volumes, while integrations with CRMs mean agents have customer context at their fingertips. It is especially helpful for customer support or sales teams handling hundreds of daily requests.

Setup requires some initial training and integrating external data sources is necessary to fully realize the context-aware benefits. Overly active threads can overload users, and AI summaries are hit or miss depending on complexity. Still, for scaling service or operations teams aiming for transparency and speed, Front has meaningful advantages worth serious consideration.

Front
 Reddit Review
  2  threads analyzed    8  comments    Updated  Aug 07, 2025
Negative Sentiment

What Users Love

Common Concerns

  • Email-plus-chat function: Users appreciate the unique feature of having a chat window attached to every email, allowing internal discussions without customer visibility. This eliminates the need for back-and-forth email chains for internal communication related to customer emails.
  • Team inboxes: It effectively addresses the need for team inbox management, which some other platforms like Google Workspace lack.
  • Automation/Rules: The potential for deep automation and rules is mentioned as a positive aspect, although not elaborated on.
  • High and escalating cost: This is the most significant and frequently mentioned negative point. Users find the price, especially the per-user per-month cost, to be very high and increasing over time, making it difficult to justify. One user cited a cost of $30k annually and another mentioned $50 per user per month.
  • Cost justification: The high cost makes it hard for companies to justify continued use, even if they appreciate the features.
  • Not locking into a provider: While not a direct "gripe" about Front's functionality, a user mentioned that alternatives offer two-way sync with email providers, implying that Front might have a more "locked-in" feel or less flexible integration for some users, although this is not explicitly stated as a problem with Front itself.

Front

Pricing Analysis

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Use Front's AI-powered smart routing to automatically categorize and assign incoming customer messages based on keywords or topic, ensuring that specialized support staff handle specific issues, which reduces resolution times and enhances the quality of service provided, ultimately leading to higher customer satisfaction and repeat business.

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