Keyword Insights is a topical SEO platform designed for marketers, content creators, and SEO professionals to build authority in their niches. It streamlines keyword research, clustering, content brief creation, and AI-assisted writing. Features include live keyword discovery from multiple sources, search intent analysis, competitor benchmarking, and automated content generation. Integrations with Google Search Console and WordPress enhance workflow efficiency, helping users identify content gaps, optimize site structure, and create targeted, high-quality content that meets audience needs.

Few SEO platforms zero in on topical authority as sharply as Keyword Insights. Its integrated workflow takes you from unique keyword discovery, sourcing from Google Autocomplete, Quora, and more, through clustering, brief creation, and even AI writing. The tool shines at surfacing overlooked keywords and mapping out content clusters, ideal for agencies aiming to fill content gaps or e-commerce sites benchmarking against competitors.

However, the smaller keyword database and reliance on live data can make results inconsistent and require supplementation from other tools. The AI writing assistant is useful but needs a careful human touch to prevent bland, generic outputs. For those seeking to organize and scale content around topical authority, Keyword Insights is a strong, though not flawless, option.

Use the Keyword Clustering tool to identify content gaps on your website by filtering for keyword clusters that your domain doesn't currently rank for; this will reveal specific topics your audience is searching for that you haven't addressed, allowing you to create targeted content and expand your topical authority to capture previously missed traffic and potential customers.