Frase is an AI-powered SEO content platform that helps content creators, marketers, and agencies efficiently research, outline, write, and optimize articles. It analyzes top search results to generate content briefs, offers competitor insights, and provides real-time SEO data within a unified interface. With features like AI writing assistance, keyword suggestions, team collaboration, and integrations with Google Docs and WordPress, Frase streamlines content workflows to improve search engine rankings and maintain brand voice across multiple languages.

Frase accelerates the grunt work of SEO content creation, offering a unified space to research, outline, draft, and optimize articles. Its SERP analysis, content brief generator, and collaborative editing are genuinely time saving for agencies and in house teams looking to scale up keyword driven content. Using Frase to build briefs for topics like digital PR is straightforward, and the integrated analytics and topic scoring add accountability to the process.

However, the AI generated writing is underwhelming; expect to rewrite and refine heavily if you care about originality or authority. Frase shines as an augmentation tool rather than a full replacement and requires marketers to inject expertise and polish. For businesses seeking efficiency in SEO workflows, Frase delivers, but don’t expect hands off results.

Use Frase to quickly identify and fill content gaps in your existing, underperforming blog posts by importing them via URL, then running a Topic Score analysis. This will highlight missing keywords and concepts that top-ranking competitors are covering, allowing you to strategically update your content and improve its SEO performance without having to start from scratch.