FunnelKit
Automate marketing workflows, personalize emails, and recover abandoned carts.
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FunnelKit
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FunnelKit is a powerful WordPress and WooCommerce sales funnel builder that supercharges online businesses. Designed to optimize conversion rates, it offers express checkout, strategic upsells, and downsells, while enabling seamless lead capture and marketing automation. With A/B testing capabilities and advanced analytics, businesses can create high-converting funnels, track performance, and drive more sales effortlessly.

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FluentCRM
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ThriveCart
Ecommerce
Key features
Personalizes emails with dynamic user data
Triggers automations based on cart abandonment
Offers pre-built automation templates (recipes)
Toksta's take

FunnelKit offers a robust automation engine for WordPress/WooCommerce, particularly shining with its pre-built recipes and flexible triggers for events like cart abandonment. The ability to personalize emails with dynamic content and conditional logic based on cart value is a definite plus for targeted campaigns. That being said, the relative delay steps and reliance on merge tags create a learning curve. The separate email builder adds another layer of complexity, making it less beginner-friendly than initial impressions suggest.

E-commerce businesses seeking sophisticated automation will enjoy FunnelKit's power. Founders launching their first online store, however, might find the multiple systems overwhelming. The lack of A/B testing, despite the general product information mentioning it, is a notable drawback for optimization.

Our overall opinion, FunnelKit is a powerful tool, but its complexity may not suit all users.

FunnelKit
 Reddit Review
  3  threads analyzed    17  comments    Updated  Aug 07, 2025
Positive Sentiment

What Users Love

Common Concerns

  • Checkout Customization/Optimization: FunnelKit is used to create a smooth and simple checkout experience, allowing users to customize fields (e.g., removing unnecessary billing/shipping fields) and aiming to collect only essential information like First Name, Last Name, and Email.
  • Integration with WooCommerce: It's explicitly mentioned as "FunnelKit Funnel Builder – Store Checkout" and "FunnelKit Payment Gateway for Stripe WooCommerce," indicating good integration with the WooCommerce ecosystem for e-commerce.
  • Support Responsiveness: One user suggests asking FunnelKit support for help with specific issues, implying that their support is generally helpful or responsive ("they’re usually...").
  • Automation Capabilities: In a discussion about alternatives to AutomateWoo for marketing automation (abandoned carts, follow-up emails), multiple users recommend "FunnelKit" as a strong alternative or even the preferred choice ("FunnelKit FTW," "Definitely FunnelKit"), indicating its strength in e-commerce automation.
  • Potential for Forced Shipping Requests (Stripe Integration): Even when trying to remove shipping fields for digital goods, a user notes that "FunnelKit sometimes still forces it," requiring a small code tweak or support intervention to bypass. This suggests a potential minor hurdle or a need for specific configuration when dealing with digital products and Stripe Express Checkout.

FunnelKit

Pricing Analysis

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Growth tip

To recover potentially lost revenue, use FunnelKit's automated abandoned cart recovery feature by creating a sequence of personalized emails. Trigger the first email within an hour of cart abandonment, reminding the customer of their items and offering a small incentive like free shipping.

Follow up with a second email 24 hours later highlighting product benefits or customer testimonials. Finally, send a third email after 72 hours with a limited-time discount code to encourage immediate purchase.

This automated sequence re-engages potential customers and nudges them towards completing their purchase, directly increasing sales.

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