FunnelKit offers a robust automation engine for WordPress/WooCommerce, particularly shining with its pre-built recipes and flexible triggers for events like cart abandonment. The ability to personalize emails with dynamic content and conditional logic based on cart value is a definite plus for targeted campaigns. That being said, the relative delay steps and reliance on merge tags create a learning curve. The separate email builder adds another layer of complexity, making it less beginner-friendly than initial impressions suggest.
E-commerce businesses seeking sophisticated automation will enjoy FunnelKit's power. Founders launching their first online store, however, might find the multiple systems overwhelming. The lack of A/B testing, despite the general product information mentioning it, is a notable drawback for optimization.
Our overall opinion, FunnelKit is a powerful tool, but its complexity may not suit all users.