Copper CRM is a user-friendly customer relationship management tool designed for small businesses and industries like agencies, consulting, and technology. It streamlines the entire customer lifecycle—lead capture, sales pipeline management, project delivery, and customer engagement—while seamlessly integrating with Google Workspace. Copper centralizes communication, automates workflows, and enhances collaboration across teams, helping users manage contacts, track sales, and maintain lasting customer relationships efficiently from one platform.

Copper CRM stands out for its clean interface and intuitive Google Workspace integration, making it a smart fit for teams wanting to streamline contact and pipeline management without a steep learning curve. Managing leads directly from Gmail or adding new contacts via business card scans feels seamless, and automations for email outreach are genuinely useful for nurturing existing relationships and staying organized.

However, Copper’s automation is heavily email-centric and lacks robust outreach features for LinkedIn or calls, limiting its appeal for outbound-heavy sales teams. Reporting is only truly powerful on higher-tier plans, which may frustrate data-driven users. For small businesses or agencies looking to centralize client communication and stay organized in the Google ecosystem, Copper CRM is a solid pick, but those needing advanced prospecting should look elsewhere.