Timo Dechau is a data analytics expert specializing in implementation and optimization of tracking setups for various platforms. He focuses on creating accurate and insightful event data using tools like Google Analytics, Amplitude, and more. Timo's content targets marketers and analysts seeking to improve data quality and drive business impact.
Learn how to create a lean, scalable data model using the event data model approach, specifically the activity schema, to improve data quality and speed insights. The video details a three-layered approach using a staging area, an event stream model (with Mixpanel integration), and a presentation layer, minimizing data transformations and simplifying the addition of new dimensions.
Find out how use UTM parameters to achieve advanced campaign reporting. Learn how to sync ad spend data from your data warehouse into your Mixpanel reports. This video walks you through integrating Google Ads data and calculating return on ad spend, enabling better campaign analysis.
