Timo Dechau is a data analytics expert specializing in implementation and optimization of tracking setups for various platforms. He focuses on creating accurate and insightful event data using tools like Google Analytics, Amplitude, and more. Timo's content targets marketers and analysts seeking to improve data quality and drive business impact.
Learn how to leverage Mixpanel's new features to enhance your product analytics with user properties, particularly those that change over time. The video demonstrates how to utilize Mixpanel's data warehouse integration and slowly changing dimensional tables (SCD Type 2) to track historical user property data, allowing for more powerful analysis of user behavior and trends.
Learn how to create custom entry reports for marketing, sales, growth, and product teams using Google Analytics 4 (GA4) data within Mixpanel and DBT. The video demonstrates a straightforward setup involving syncing GA4 data from BigQuery into Mixpanel using DBT and the dbt-ga4 package, enabling customized dashboards and funnels with enhanced analytics capabilities.
Learn how to perform advanced product analytics using Mixpanel, BigQuery, and Stripe to understand user behavior and its impact on subscriptions. The video demonstrates how to enrich user profiles with custom properties, build funnels and cohorts to identify churn risks, and create retention reports to optimize revenue, all within the Mixpanel platform.
Learn how to create effective basic metric dashboards in Google Analytics 4 (GA4) and Amplitude for daily business check-ins. The video demonstrates how to customize dashboards in both platforms to track key metrics like user engagement, conversions, and traffic sources, leveraging pre-built reports and custom chart creation for a comprehensive overview.
