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Best LinkedIn Messaging Automation Tools

24 min read

Are you looking to leverage LinkedIn for lead generation? There is absolutely no need to do this manually in 2025. There are now a ton of CRM platforms on the market, specifically designed to automate your LinkedIn messaging outreach. But which tool is best and which will protect your LinkedIn account from being banned? In this definitive guide, we'll review 11 of the best CRMs specifically designed for LinkedIn messaging automation breaking down key features, pros and cons, pricing models and more.

LinkedIn, being the largest social media platform for enterprises and professionals, is the go-to platform for social selling and generating highly quality B2B leads, but getting the most out of LinkedIn requires time and effort, engaging in activities, posting updates, and ensuring your availability. Most business owners simply don't have time for this. Thankfully most of your daily LinkedIn grind can be automated and there are now a ton of LinkedIn automation tools available for exactly that.

Utilizing a CRM specifically designed for LinkedIn automation can be hugely powerful for generating leads and building your network. For example, I recently used Dripify in combination with Apollo to build an audience of founders that recently raised money and subsequently added them on LinkedIn to pitch my services as a digital marketer to founders. It worked a treat. Just make sure your LinkedIn outreach strategy is watertight. Is this safe you may ask? Well, most of the tools mentioned below offer several features that help you bypass LinkedIn restrictions and automatically message prospects. They also contain safeguards that keep your LinkedIn account from being flagged or suspended.

What are the features to look for in a LinkedIn message automation tool?


Choosing a CRM for LinkedIn automation can be very confusing if you don't know what you're looking for. Each tool discussed in this article advertises tempting offers that seem to meet all your needs. However, you should note that few of these services satisfy the requirements of all your LinkedIn needs. For that concern, here are some of the key features to look out for when choosing a CRM for LinkedIn outreach:

LinkedIn Integration


Undoubtedly, the first feature a CRM for LinkedIn outreach needs is integration with the platform. You should be able to automate the following processes:

  1. Connection requests, and follow-up messages
  2. Visiting profiles and endorsing skills
  3. Engaging with your target audience's posts.
  4. Integration with LinkedIn Sales Navigator

In terms of connect requests, you should expect several options including importing CSV's containing LinkedIn profile URLs, built-in prospecting searches to help you find relevant audiences, sales Navigator Integration and LinkedIn plugins that let you add profiles or LinkedIn searches directly into the CRM as you browse LinkedIn.

Activity Control


Outreach on LinkedIn needs activity control that helps limit excessive engagement on the platform. These security features reduce the risk of your account getting banned by notifying you when you’re close to exceeding LinkedIn's limits.

Ease of Use


Linkedin automation tools are, amongst other things, designed to save time by chasing down prospects and onboarding them. They are designed to save you time, so it's not a good platform if you need to spend hours learning how to use the darn thing! It must be intuitive, requiring little time for users to get up to speed.

Low Cost


One of the hallmarks of a good SaaS tool is affordability and tools for LinkedIn automation are no exception. Any tool you pay for must offer economical subscription plans, and the cost of upgrading shouldn't break the bank. If the tool isn't budget-friendly, it must offer features equivalent to its pricing model. In my experience, LinkedIn outreach often tends to lead to a good ROI, so these tools should easily pay for themselves after a few months of tweaking your campaigns.

Integrations with your main CRM


Many LinkedIn automation tools dedicate their resources to campaigns and lead generation, leaving other aspects of customer management untouched. As a result, the LinkedIn automation tool you choose should make it easy to interface with the major existing CRM platforms to share lead data with them.

So with that out of the way, let's jump right into the reviews...

The Top 11 Best LinkedIn Messaging Automation Tools For Businesses in 2025 Are

  1. Dripify  
  2. La Growth Machine  
  3. HeyReach  
  4. Reply.io  
  5. LiProspect  
  6. Waalaxy  
  7. Salesflow  
  8. Dux-Soup  
  9. Expandi  
  10. Octopus CRM  
  11. Lemlist  


Ready to boost your LinkedIn lead generation and outreach efficiency? Let’s dive into the best tools to automate your messaging like a pro!

<div class="product-overview-table"> <div class="product-table-grid"> <div class="header-row"> <div class="header-container"> <p class="product-name">Product Name</p> </div> <div class="header-container"> <p class="in-a-nutshell">In a nutshell</p> </div> </div> <div class="row-pros"> <p class="product-name">Dripify</p> <p class="in-a-nutshell">Automate LinkedIn outreach, maximizing lead generation and engagement.</p> </div> <div class="row-pros bg-grey-10"> <p class="product-name">La Growth Machine</p> <p class="in-a-nutshell">Automate multichannel outreach, personalizing LinkedIn, email, and Twitter campaigns.</p> </div> <div class="row-pros"> <p class="product-name">Heyreach</p> <p class="in-a-nutshell">Automate LinkedIn outreach, manage multiple accounts, and extract valuable data.</p> </div> <div class="row-pros bg-grey-10"> <p class="product-name">Reply io</p> <p class="in-a-nutshell">Streamline sales outreach across multiple channels with powerful AI.</p> </div> <div class="row-pros"> <p class="product-name">LiProspect</p> <p class="in-a-nutshell">Automate LinkedIn prospecting, personalize outreach, and analyze campaign performance.</p> </div> <div class="row-pros bg-grey-10"> <p class="product-name">MeetAlfred</p> <p class="in-a-nutshell">Streamline outreach, personalize messaging, and manage multi-channel campaigns.</p> </div> <div class="row-pros"> <p class="product-name">Waalaxy</p> <p class="in-a-nutshell">Automate LinkedIn outreach, find prospects with AI, and generate leads.</p> </div> <div class="row-pros bg-grey-10"> <p class="product-name">Salesflow</p> <p class="in-a-nutshell">Connect, personalize, and track LinkedIn outreach, generating high-volume leads.</p> </div> <div class="row-pros"> <p class="product-name">Dux-Soup</p> <p class="in-a-nutshell">Automate LinkedIn prospecting, freeing your sales team to close deals.</p> </div> <div class="row-pros bg-grey-10"> <p class="product-name">Expandi</p> <p class="in-a-nutshell">Automate LinkedIn outreach, personalize connections, and boost engagement.</p> </div> <div class="row-pros"> <p class="product-name">Octopus CRM</p> <p class="in-a-nutshell">Automate LinkedIn outreach, nurture connections, and scale prospecting efficiently.</p> </div> <div class="row-pros bg-grey-10"> <p class="product-name">lemlist</p> <p class="in-a-nutshell">Automate multi-channel outreach, personalize messaging, and analyze campaign performance.</p> </div> </div> </div>
<h2><a href="https://dripify.io/#a_aid=toksta" rel="nofollow noreferrer sponsored " target="_blank">Dripify</a></h2>
<div class="grid-review"> <p><strong>Why Care?</strong></p> <p>Streamlines your LinkedIn hustle</p> <p><strong>Superpower Feature</strong></p> <p>Automates LinkedIn messaging for lead generation</p> </div> <p>Alright, let's talk about streamlining that LinkedIn hustle! Meet Dripify our favourite LinkedIn messaging automation tool designed squarely for sales teams and marketers looking to generate leads and building connections more efficiently on LinkedIn. This beast lets you automate sending connection requests (up to 200 weekly, though warming up the account is advised) and manage your prospect conversations all within its straightforward UI, even when your computer is sleeping.</p> <p>It pulls prospect data, gives you analytics to track performance, and includes features for team collaboration. The platform focuses on automating the often tedious parts of LinkedIn prospecting while adding layers of safety, like using region specific IP addresses to keep your profile secure. We found the <a href="https://dripify.io/dripify-compatibility-with-linkedin-accounts/" title="integration with Sales Navigator" target="_blank">integration with Sales Navigator</a> impressive as it serves as a central command center for outreach campaigns, saving significant time.</p>
<h4>Features We Love</h4> <ol> <li> <b>Custom Campaign Sequences</b><br> Build detailed outreach flows with specific steps and conditions, tailoring your approach. </li> <br> <li> <b>Region Specific IP Address</b><br> Adds a layer of safety and anonymity by routing activity through an IP address relevant to your location. </li> <br> <li> <b>Conditional Campaign Branching</b><br> Allows campaigns to automatically adjust the sequence based on how a prospect responds or interacts. </li> </ol> <p>However, it's not without its quirks. To really unlock its potential, you’ll probably need a LinkedIn Sales Navigator subscription. We did find the list size limitation (under 3000 contacts per campaign) a bit restrictive. Another notable drawback is that once you launch a campaign, you cannot edit its structure but we're hoping this will change in the near future. Careful planning around volume limits is also necessary.</p> <p>Overall, we love Dripify, its clean easy to use interface makes it a joy to work with - the thing just works. It offers powerful automation for serious LinkedIn message outreach. Recommended!</p> <div class="grid-pros"> <div class="header-row"> <div class="header-container"> <p>Pros</p> <div class="header-icon"> <svg xmlns="http://www.w3.org/2000/svg" width="100%"> <path d="M9 1.94434C7.55373 1.94434 6.13993 2.37321 4.9374 3.17671C3.73486 3.98022"></path> </svg> </div> </div> <div class="header-container"> <p>Cons</p> <div class="header-icon"> <svg xmlns="http://www.w3.org/2000/svg" width="100%"> <path d="M9.5 1.94434C8.05373 1.94434 6.63993 2.37321 5.4374 3.17671C4.23486 3.98022"></path> </svg> </div> </div> </div> <div class="row-pros"> <p><strong>+</strong> Allows you to send automated messages to potential prospects based on your niche.</p> <p><strong>-</strong> Requires warming up your account for the first few days.</p> </div> <div class="row-pros bg-grey-10"> <p><strong>+</strong> Provides an opportunity to get a significant number of leads.</p> <p><strong>-</strong> Requires LinkedIn Sales Navigator to function optimally.</p> </div> <div class="row-pros"> <p><strong>+</strong> Aids in increasing your LinkedIn profile visibility and credibility.</p> <p><strong>-</strong> Building a large list of leads can be time-consuming.</p> </div> </div>
<h2><a href="https://lagrowthmachine.com/" rel="nofollow " target="_blank">La Growth Machine</a></h2>
<div class="grid-review"> <p><strong>Why Care?</strong></p> <p>Unifies sales outreach across LinkedIn, email, and Twitter</p> <p><strong>Superpower Feature</strong></p> <p>AI LinkedIn voice messages personalize outreach at scale</p> </div> <p>Sales outreach often feels like spinning plates, especially when trying to do it across multiple platforms. Think LinkedIn, email, and even Twitter all at once... La Growth Machine offers a dedicated multichannel sales automation platform aiming to unify these efforts. It helps sales teams and agencies streamline their prospecting by bringing LinkedIn messages, emails, and Twitter interactions into cohesive, automated sequences. You can pull leads from various sources, let the tool enrich them with contact details like email addresses using its integrated capabilities, and manage all your prospect conversations in one central inbox.</p> <p>The platform offers impressive automation power, particularly with its smart sequence building. We appreciated the library of preset templates which made getting started relatively straightforward, conditional logic like checking if a LinkedIn invite was accepted before sending an email is super handy. The ability to send AI powered LinkedIn voice messages, where the system learns your voice to personalize greetings, adds a unique touch to outreach efforts. It also handles practicalities like detecting out of office replies to keep campaigns running smoothly.</p>
<h4>Features We Love</h4> <ol> <li> <b>AI LinkedIn Voice Messages</b><br> Record a message once, and the AI adapts the greeting (e.g., "Hi Sarah," "Hi Tom") using your voice for personalized outreach at scale. </li> <br> <li> <b>Built In Email Enrichment</b><br> Automatically finds verified email addresses for leads within the platform, reducing reliance on separate enrichment tools. </li> <br> <li> <b>Multichannel Sequence Builder</b><br> Visually design automated outreach flows combining actions across LinkedIn (profile views, connection requests, messages), Email, and Twitter, using conditional logic. </li> </ol> <p>The pricing model, based on a per "identity" (essentially per user account linked), can get costly. While automation is a core strength, there's a tangible risk of creating impersonal interactions if sequences aren't thoughtfully designed and personalized. Also, if you need truly bespoke, custom workflows you'll need to upgrade to the high tiers which aren't exactly competitively priced.</p> <p>For founders and sales pros focused on scaling multichannel outreach efficiently, La Growth Machine is worth a look, provided the pricing structure fits and campaigns are managed with a human touch.</p> <div class="grid-pros"> <div class="header-row"> <div class="header-container"> <p>Pros</p> <div class="header-icon"> <svg xmlns="http://www.w3.org/2000/svg" width="100%"> <path d="M9 1.94434C7.55373 1.94434 6.13993 2.37321 4.9374 3.17671C3.73486 3.98022"></path> </svg> </div> </div> <div class="header-container"> <p>Cons</p> <div class="header-icon"> <svg xmlns="http://www.w3.org/2000/svg" width="100%"> <path d="M9.5 1.94434C8.05373 1.94434 6.63993 2.37321 5.4374 3.17671C4.23486 3.98022"></path> </svg> </div> </div> </div> <div class="row-pros"> <p><strong>+</strong> Offers multi-channel outbound functionality</p> <p><strong>-</strong> Certain features require the ultimate package</p> </div> <div class="row-pros bg-grey-10"> <p><strong>+</strong> Includes preset templates and workflows</p> <p><strong>-</strong> Less effective if leads do not have email addresses</p> </div> <div class="row-pros"> <p><strong>+</strong> Features AI-powered voice messaging</p> <p><strong>-</strong> May have a learning curve</p> </div> </div>
<h2><a href="https://www.heyreach.io/" rel="nofollow " target="_blank">Heyreach</a></h2>
<div class="grid-review"> <p><strong>Why Care?</strong></p> <p>Automates LinkedIn prospecting efforts</p> <p><strong>Superpower Feature</strong></p> <p>Direct Lead Scraping from LinkedIn</p> </div> <p>Next on our list it's HeyReach. This outreach powerhouse was designed primarily for lead generation agencies and busy sales teams and puts its focus squarely on automating and streamlining LinkedIn prospecting efforts.</p> <p>We loved that It allows you to <a href="https://help.heyreach.io/en/articles/9897768-multiple-linkedin-senders-on-one-campaign-sender-rotation" title="connect multiple LinkedIn profiles" target="_blank">connect multiple LinkedIn profiles</a> and manage outreach campaigns from a single, unified dashboard - with a clean and easy to use look. You can setup sequences that automatically send connection requests, personalized follow up messages, or even InMails, all while you focus on closing deals.</p>
<h4>Features We Love</h4> <ol> <li> <b>Multi Account Management</b><br> Seamlessly connect and operate numerous LinkedIn profiles from one central hub, ideal for agencies handling client campaigns. </li> <br> <li> <b>Automated Outreach Sequences</b><br> Build custom workflows involving connection requests, personalized messages, profile views, and InMails with conditional logic based on prospect actions. </li> <br> <li> <b>Direct Lead Scraping</b><br> Extract prospect lists with contact details directly from various LinkedIn sources like searches, groups, events, or posts to fuel campaigns. </li> </ol> <p>For agencies, the ability to manage accounts and integrate with CRMs is a clear plus, but the need for careful setup, including potentially using proxies to protect accounts, is crucial. It simplifies processes, but requires a strategic, personalized approach to avoid appearing spammy and to navigate LinkedIn's own platform constraints effectively.</p> <p>For teams needing centralized control over multi account outreach, HeyReach is a great option. Recommended!</p> <div class="grid-pros"> <div class="header-row"> <div class="header-container"> <p>Pros</p> <div class="header-icon"> <svg xmlns="http://www.w3.org/2000/svg" width="100%"> <path d="M9 1.94434C7.55373 1.94434 6.13993 2.37321 4.9374 3.17671C3.73486 3.98022"></path> </svg> </div> </div> <div class="header-container"> <p>Cons</p> <div class="header-icon"> <svg xmlns="http://www.w3.org/2000/svg" width="100%"> <path d="M9.5 1.94434C8.05373 1.94434 6.63993 2.37321 5.4374 3.17671C4.23486 3.98022"></path> </svg> </div> </div> </div> <div class="row-pros"> <p><strong>+</strong> Allows automation of LinkedIn lead generation and outreach, handling multiple accounts and all replies in one place.</p> <p><strong>-</strong> System can be complex to set up with various options to configure.</p> </div> <div class="row-pros bg-grey-10"> <p><strong>+</strong> The platform integrates with other outbound tools enhancing LinkedIn's outreach potential.</p> <p><strong>-</strong> Quality of outreach may depend on the user's copywriting skills.</p> </div> <div class="row-pros"> <p><strong>+</strong> Offers options to customize account limits, sending schedules, and proxies.</p> <p><strong>-</strong> Focuses solely on LinkedIn outreach.</p> </div> </div>
<h2><a href="https://reply.io/" rel="nofollow " target="_blank">Reply.io</a></h2>
<div class="grid-review"> <p><strong>Why Care?</strong></p> <p>Streamlines LinkedIn and multichannel outreach with AI</p> <p><strong>Superpower Feature</strong></p> <p>AI SDR Agent automates repetitive sales tasks</p> </div> <p>Reply.io makes a solid impression with its robust AI features designed to streamline LinkedIn and multichannel outreach. We liked the AI writing assistant and the ability to manage personalized campaigns across email, LinkedIn, SMS, and even WhatsApp from a single unified inbox.</p> <p>Access to a vast database of contacts combined with smart audience suggestions will certainly help with building an end to end campaign from one unified dashboard and features like automated sequences, A/B testing for optimization, and detailed analytics provided us with valuable insights.</p>
<h4>Features We Love</h4> <ol> <li> <b>AI SDR Agent</b><br> This feature acts like a digital assistant, automating repetitive sales tasks and ensuring timely follow ups. </li> <br> <li> <b>B2B Database Access</b><br> Provides users with a pool of 140 million verified business contacts for prospecting. </li> <br> <li> <b>Personalized Multichannel Campaigns</b><br> Enables crafting and sending tailored messages via email, LinkedIn, and SMS to engage prospects effectively. </li> </ol> <p>Integrations with popular CRMs like HubSpot and Salesforce are a definite plus for integrating this into existing workflows.</p> <p>Performance can become sluggish on slower internet connections, which could be a point of frustration and we found some discussion on Reddit around around email deliverability issues compared with competitors, a critical factor in cold outreach. Ultimately, Reply.io is as a capable, AI driven platform for teams aiming to enhance and scale their sales outreach across multiple channels, including LinkedIn. Its user friendly interface and CRM integrations make it worth a look.</p> <div class="grid-pros"> <div class="header-row"> <div class="header-container"> <p>Pros</p> <div class="header-icon"> <svg xmlns="http://www.w3.org/2000/svg" width="100%"> <path d="M9 1.94434C7.55373 1.94434 6.13993 2.37321 4.9374 3.17671C3.73486 3.98022"></path> </svg> </div> </div> <div class="header-container"> <p>Cons</p> <div class="header-icon"> <svg xmlns="http://www.w3.org/2000/svg" width="100%"> <path d="M9.5 1.94434C8.05373 1.94434 6.63993 2.37321 5.4374 3.17671C4.23486 3.98022"></path> </svg> </div> </div> </div> <div class="row-pros"> <p><strong>+</strong> Beneficial for outreach campaigns</p> <p><strong>-</strong> Deliverability wasn't vouched for with certainty</p> </div> <div class="row-pros bg-grey-10"> <p><strong>+</strong> Reach is satisfactory with high open rates</p> <p><strong>-</strong> Does not support sending fancy looking templates</p> </div> <div class="row-pros"> <p><strong>+</strong> Offers features like an AI writing assistant and multichannel sequences</p> <p><strong>-</strong> N/A</p> </div> </div>
<h2><a href="https://liprospect.com/" rel="nofollow " target="_blank">LiProspect</a></h2>
<div class="grid-review"> <p><strong>Why Care?</strong></p> <p>Streamlined LinkedIn workflow</p> <p><strong>Superpower Feature</strong></p> <p>Centralized dashboard</p> </div> <p>Let's talk about Liprospect. The tools offers a centralized dashboard for managing activities and visualizing network connections, which we loved for a streamlined workflow. Its analytics capabilities provided useful data for refining outreach strategies, and running in the cloud helps align with LinkedIn's guidelines. The simple interface makes getting started fairly straightforward, especially for beginners dipping their toes into linkedin messaging automation.</p> <p>While it handles basic automation like connection requests and follow ups, it lacks the advanced, dynamic workflows and deep personalization options found in more sophisticated tools like Aimfox or Expandi.</p>
<h4>Features We Love</h4> <ol> <li> <b>Follower Focused Campaigns</b><br> Engage directly with your existing network connections. </li> <br> <li> <b>Comprehensive Analytics</b><br> Track campaign performance with measurable data. </li> <br> <li> <b>Automated Follow ups</b><br> Keep conversations going with minimal manual input. </li> </ol> <p>The reporting provides basic metrics but may leave data hungry users wanting more actionable insights. Similarly, while multi account management exists, it feels less polished compared to alternatives. If your strategy demands intricate targeting, complex conditional sequences, or integration beyond LinkedIn (like Meet Alfred offers), LiProspect might feel restrictive. It’s a solid starting point for basic LinkedIn automation, but power users may quickly hit its ceiling.</p> <div class="grid-pros"> <div class="header-row"> <div class="header-container"> <p>Pros</p> <div class="header-icon"> <svg xmlns="http://www.w3.org/2000/svg" width="100%"> <path d="M9 1.94434C7.55373 1.94434 6.13993 2.37321 4.9374 3.17671C3.73486 3.98022"></path> </svg> </div> </div> <div class="header-container"> <p>Cons</p> <div class="header-icon"> <svg xmlns="http://www.w3.org/2000/svg" width="100%"> <path d="M9.5 1.94434C8.05373 1.94434 6.63993 2.37321 5.4374 3.17671C4.23486 3.98022"></path> </svg> </div> </div> </div> <div class="row-pros"> <p><strong>+</strong> Offers basic automation</p> <p><strong>-</strong> Lacks advanced features</p> </div> <div class="row-pros bg-grey-10"> <p><strong>+</strong> Cloud-based automation</p> <p><strong>-</strong> Limited personalization options</p> </div> <div class="row-pros"> <p><strong>+</strong> Simple user interface</p> <p><strong>-</strong> Basic analytics</p> </div> </div>
<h2><a href="https://www.waalaxy.com/" rel="nofollow " target="_blank">Waalaxy</a></h2>
<div class="grid-review"> <p><strong>Why Care?</strong></p> <p>Turns LinkedIn into a primary acquisition channel</p> <p><strong>Superpower Feature</strong></p> <p>AI assistant helps craft initial messages</p> </div> <p>Next up we have Waalaxy, a tool designed to help you take prospecting matters into your own hands by combining LinkedIn automation with cold email outreach. It aims to turn LinkedIn into a primary acquisition channel, especially appealing to sales pros and entrepreneurs looking to streamline lead generation without the need for LinkedIn's costly Sales Navigator.</p> <p>The tool lets you build targeted lists directly from LinkedIn – think filtering your existing connections, finding followers of specific influencers, or even importing attendees from events you participated in. Once you have your list, you can launch automated sequences for connection requests and follow up messages. The platform even includes an AI assistant to help craft those initial messages, which is a handy feature for overcoming the "blank page paralysis" we all know and love. We also loved the enhanced inbox that helps manage the conversations that result from campaigns, directly within the app interface.</p>
<h4>Features We Love</h4> <ol> <li> <b>AI Prospect Finder</b><br> Uses artificial intelligence to help pinpoint relevant leads based on your criteria. </li> <br> <li> <b>Multi channel Prospecting</b><br> Engages potential customers through both automated LinkedIn actions and email campaigns. </li> <br> <li> <b>Automated LinkedIn Messaging</b><br> Sends customized sequences of connection requests and messages to nurture leads on LinkedIn. </li> </ol> <p>Waalaxy isn't without its drawbacks though. We found the email finding capabilities were somewhat lacking, requiring manual filtering. Also, current CRM integrations are limited, which could be a significant hurdle if your team is dependent on seamless data flow.</p> <p>Personalized connection notes, while possible, might also paradoxically lead to more rejections. Waalaxy offers a helpful free trial and useful onboarding, making it worth exploring for boosting LinkedIn prospecting, but be mindful of data accuracy issues and the current integration limitations.</p> <div class="grid-pros"> <div class="header-row"> <div class="header-container"> <p>Pros</p> <div class="header-icon"> <svg xmlns="http://www.w3.org/2000/svg" width="100%"> <path d="M9 1.94434C7.55373 1.94434 6.13993 2.37321 4.9374 3.17671C3.73486 3.98022"></path> </svg> </div> </div> <div class="header-container"> <p>Cons</p> <div class="header-icon"> <svg xmlns="http://www.w3.org/2000/svg" width="100%"> <path d="M9.5 1.94434C8.05373 1.94434 6.63993 2.37321 5.4374 3.17671C4.23486 3.98022"></path> </svg> </div> </div> </div> <div class="row-pros"> <p><strong>+</strong> Doesn't require LinkedIn Sales Navigator</p> <p><strong>-</strong> Limited to 100 messages a day on LinkedIn</p> </div> <div class="row-pros bg-grey-10"> <p><strong>+</strong> Can be tested for free</p> <p><strong>-</strong> Requires manual setup of filters and leads</p> </div> <div class="row-pros"> <p><strong>+</strong> Provides useful stats on its dashboard</p> <p><strong>-</strong> Requires warming up your LinkedIn profile</p> </div> </div>
<h2><a href="https://salesflow.io/referral?fp_ref=sam53" rel="nofollow noreferrer sponsored " target="_blank">Salesflow</a></h2>
<div class="grid-review"> <p><strong>Why Care?</strong></p> <p>Streamlines LinkedIn lead generation</p> <p><strong>Superpower Feature</strong></p> <p>AI-assisted inbox ensures no promising replies are missed</p> </div> <p>Next up, let's dive into Salesflow, one of the contenders in the LinkedIn messaging automation arena. If you're looking to streamline how your team connects with potential leads on LinkedIn and beyond, Salesflow aims to be your go to assistant.</p> <p>It’s designed for agencies, sales squads, and growing businesses needing a more efficient way to handle outbound prospecting. Using this tool, we were able to quickly find our ideal prospects based on specific criteria and then kick off personalized outreach sequences without getting lost in the manual grind.</p>
<h4>Features We Love</h4> <ol> <li> <b>Advanced Agency Reporting</b><br> White label dashboards - Offers agencies customizable reporting to share progress with clients under their own brand. </li> <br> <li> <b>Multichannel Outreach</b><br> LinkedIn and email sequences - Enables sending up to 2,000 automated follow up messages across multiple channels. </li> <br> <li> <b>AI Driven Lead Management</b><br> Smart inbox with reply detection - Uses AI to help manage incoming messages and identify real time replies for quicker engagement. </li> </ol> <p>The platform helps manage these conversations using an AI assisted inbox, making sure promising replies don't slip through the cracks - a feature we really appreciated.</p> <p>It also allows users to craft multi step messaging campaigns that extend across both LinkedIn and email, aiming for consistent engagement. We loved how notably fast and easy it was to identify a potential contact, select a pre written or custom message, attach tracking links to monitor engagement, and send a connection request or message directly through LinkedIn, all while scheduling the next follow up step. Easy peesy to use and it's a nice looking app to boot.</p> <div class="grid-pros"> <div class="header-row"> <div class="header-container"> <p>Pros</p> <div class="header-icon"> <svg xmlns="http://www.w3.org/2000/svg" width="100%"> <path d="M9 1.94434C7.55373 1.94434 6.13993 2.37321 4.9374 3.17671C3.73486 3.98022"></path> </svg> </div> </div> <div class="header-container"> <p>Cons</p> <div class="header-icon"> <svg xmlns="http://www.w3.org/2000/svg" width="100%"> <path d="M9.5 1.94434C8.05373 1.94434 6.63993 2.37321 5.4374 3.17671C4.23486 3.98022"></path> </svg> </div> </div> </div> <div class="row-pros"> <p><strong>+</strong> Fast and easy prospecting</p> <p><strong>-</strong> LinkedIn messaging may not always work</p> </div> <div class="row-pros bg-grey-10"> <p><strong>+</strong> Efficient targeting system</p> <p><strong>-</strong> May not always find prospects in the specified area</p> </div> <div class="row-pros"> <p><strong>+</strong> Pre-written messages are available</p> <p><strong>-</strong> Effectiveness depends heavily on user communication</p> </div> </div>
<h2><a href="https://www.dux-soup.com/" rel="nofollow " target="_blank">Dux-Soup</a></h2>
<div class="grid-review"> <p><strong>Why Care?</strong></p> <p>Automates LinkedIn prospecting and messaging</p> <p><strong>Superpower Feature</strong></p> <p>Centralized campaign management</p> </div> <p>Dux-Soup, is a popular Chrome extension aiming to automate that LinkedIn prospecting and messaging grind. Designed for sales pros, marketers, and agencies, it tackles repetitive tasks like viewing profiles, sending connection requests, and dispatching messages, freeing you up for actual conversations. It works directly within LinkedIn, offering different tiers including cloud based options for enhanced safety and continuous operation, even when your computer is off.</p> <p>While bold marketing claims should be taken with a grain of salt, real world examples suggest Dux-Soup can deliver tangible results when used thoughtfully. It allows for managing multiple campaigns simultaneously and offers features geared towards maintaining a semblance of personalization despite the automation.</p>
<h4>Features We Love</h4> <ol> <li> <b>Centralized Campaign Management (Dux-Dash)</b><br> This dashboard is your control center for creating, monitoring, and analyzing all your LinkedIn outreach campaigns in one place. </li> <br> <li> <b>Personalized Messaging & Follow ups</b><br> Dux-Soup enables crafting multi stage message sequences with custom delays and personalization tags, aiming for more relevant automated outreach. </li> <br> <li> <b>CRM Integrations & Data Import</b><br> Connect Dux-Soup directly with popular CRMs like HubSpot and Pipedrive, or import prospect lists, helping manage contacts generated through automation. </li> </ol> <p>Dux-Soup also provides a ton of helpful integrations with popular CRM tools like HubSpot, ActiveCampaign and more for managing contacts, though some specific functionalities will require a deeper look.</p> <p></p> <div class="grid-pros"> <div class="header-row"> <div class="header-container"> <p>Pros</p> <div class="header-icon"> <svg xmlns="http://www.w3.org/2000/svg" width="100%"> <path d="M9 1.94434C7.55373 1.94434 6.13993 2.37321 4.9374 3.17671C3.73486 3.98022"></path> </svg> </div> </div> <div class="header-container"> <p>Cons</p> <div class="header-icon"> <svg xmlns="http://www.w3.org/2000/svg" width="100%"> <path d="M9.5 1.94434C8.05373 1.94434 6.63993 2.37321 5.4374 3.17671C4.23486 3.98022"></path> </svg> </div> </div> </div> <div class="row-pros"> <p><strong>+</strong> Manages LinkedIn outreach and lead generation more effectively.</p> <p><strong>-</strong> User's computer needs to be constantly active.</p> </div> <div class="row-pros bg-grey-10"> <p><strong>+</strong> Offers a 14-day free trial.</p> <p><strong>-</strong> Risk of LinkedIn blocking the user's account.</p> </div> <div class="row-pros"> <p><strong>+</strong> Can be integrated with other CRM platforms.</p> <p><strong>-</strong> LinkedIn's terms of service might be violated.</p> </div> </div>
<h2><a href="https://expandi.io/" rel="nofollow " target="_blank">Expandi</a></h2>
<div class="grid-review"> <p><strong>Why Care?</strong></p> <p>Streamlines lead generation and outreach efforts</p> <p><strong>Superpower Feature</strong></p> <p>Automated outreach with personalized GIFs and images</p> </div> <p>Next up, Expandi, this is a LinkedIn automation platform popular with sales teams and agencies aiming to help you streamline lead generation and outreach efforts. The tool automates connection requests, messages, and follow ups. All the basics get a bit tick.</p> <p>Here are a few features that caught our eye:</p>
<h4>Features We Love</h4> <ol> <li> <b>Smart Sequences</b><br> Design automated outreach flows with multiple steps, adapting actions based on prospect behavior for more relevant engagement. </li> <br> <li> <b>Visual Personalization</b><br> Enhance your messages by incorporating custom GIFs and images directly into automated outreach, helping your communication stand out. </li> <br> <li> <b>Multi Channel Outreach</b><br> Extend your reach beyond LinkedIn by integrating email touchpoints into your automated communication sequences. </li> </ol> <p>Expandi offers capabilities like extracting prospect data, detailed campaign building with conditional logic (if this, then that), and A/B testing possibilities. The ability to manage multiple accounts and an integrated inbox can centralize workflow. For users in regions facing cold email restrictions, automating LinkedIn outreach presents a practical alternative path to connect with prospects.</p> <p>All good so far, but we did find some drawbacks. We found the user interface confusing and experienced bugs and inconsistent performance. Reviewers online also have concerns regarding slow or unhelpful customer support.</p> <div class="grid-pros"> <div class="header-row"> <div class="header-container"> <p>Pros</p> <div class="header-icon"> <svg xmlns="http://www.w3.org/2000/svg" width="100%"> <path d="M9 1.94434C7.55373 1.94434 6.13993 2.37321 4.9374 3.17671C3.73486 3.98022"></path> </svg> </div> </div> <div class="header-container"> <p>Cons</p> <div class="header-icon"> <svg xmlns="http://www.w3.org/2000/svg" width="100%"> <path d="M9.5 1.94434C8.05373 1.94434 6.63993 2.37321 5.4374 3.17671C4.23486 3.98022"></path> </svg> </div> </div> </div> <div class="row-pros"> <p><strong>+</strong> Allows businesses to circumvent cold emailing restrictions</p> <p><strong>-</strong> Poor customer support and slow response times</p> </div> <div class="row-pros bg-grey-10"> <p><strong>+</strong> Hosts a large user base of corporate individuals</p> <p><strong>-</strong> Confusing and unintuitive user interface</p> </div> <div class="row-pros"> <p><strong>+</strong> Provides advanced targeting capabilities</p> <p><strong>-</strong> Inconsistent experiences with errors and bugs</p> </div> </div>
<h2><a href="https://octopuscrm.io/" rel="nofollow " target="_blank">Octopus CRM</a></h2>
<div class="grid-review"> <p><strong>Why Care?</strong></p> <p>Automates LinkedIn outreach and lead generation, effortlessly</p> <p><strong>Superpower Feature</strong></p> <p>Bypasses weekly invite limits, expanding your network reach</p> </div> <p>Octopus CRM, is a tool designed to act as your best mate for automating LinkedIn outreach. Aimed at B2B marketers and sales teams, it tackles tasks like sending personalized connection requests en masse, dispatching bulk messages, endorsing skills, and visiting profiles. All key stuff for a quality LinkedIn messaging automation tool.</p> <p>Many users leverage it to construct automated lead generation sequences, moving prospects through a predefined funnel of connection requests, follow up messages, and endorsements. The ability to pull prospect lists directly from LinkedIn searches (including Sales Navigator) and manage them within a dedicated dashboard adds a layer of organization. It's remarkably effective for generating clients and candidates automatically.</p>
<h4>Features We Love</h4> <ol> <li> <b>Automated Personalized Connection Requests</b><br> Send tailored invites automatically to large prospect lists, using placeholders for names or positions. </li> <br> <li> <b>Bypass Weekly Invite Limits</b><br> Utilizes email connection requests to potentially exceed LinkedIn's standard weekly invitation caps. </li> <br> <li> <b>Custom LinkedIn Lead Generation Funnels</b><br> Design multi step campaigns combining connections, messages, profile visits, and endorsements automatically. </li> </ol> <p>While Octopus CRM offers considerable automation power and helpful integrations with platforms like Hubspot and Zapier, it isn't quite a set and forget solution. The UI could do with an update (it's not the most enjoyable tool to use on this list) and manual input is still required for many steps. We didn't like the fact we had to install a Chrome extension to import contacts from LinkedIn too.</p> <p>But it's a great value product if budget is top of your list.</p> <div class="grid-pros"> <div class="header-row"> <div class="header-container"> <p>Pros</p> <div class="header-icon"> <svg xmlns="http://www.w3.org/2000/svg" width="100%"> <path d="M9 1.94434C7.55373 1.94434 6.13993 2.37321 4.9374 3.17671C3.73486 3.98022"></path> </svg> </div> </div> <div class="header-container"> <p>Cons</p> <div class="header-icon"> <svg xmlns="http://www.w3.org/2000/svg" width="100%"> <path d="M9.5 1.94434C8.05373 1.94434 6.63993 2.37321 5.4374 3.17671C4.23486 3.98022"></path> </svg> </div> </div> </div> <div class="row-pros"> <p><strong>+</strong> Helps to build a sales funnel, find clients and candidates on LinkedIn</p> <p><strong>-</strong> Risk of LinkedIn blocking your account if you send too many messages</p> </div> <div class="row-pros bg-grey-10"> <p><strong>+</strong> Provides a free trial and multiple packages to choose from based on user needs</p> <p><strong>-</strong> The tool might pick up irrelevant profiles when you get further down the search list</p> </div> <div class="row-pros"> <p><strong>+</strong> Allows users to connect with a large number of people and send personalized messages</p> <p><strong>-</strong> Some profiles use emojis in their names, which can make automated messages look unprofessional</p> </div> </div>
<h2><a href="https://www.lemlist.com/" rel="nofollow " target="_blank">lemlist</a></h2>
<div class="grid-review"> <p><strong>Why Care?</strong></p> <p>Streamlines prospecting efforts through multi channel campaigns</p> <p><strong>Superpower Feature</strong></p> <p>Dynamic email personalization with unique images or videos</p> </div> <p>Lemlist is a sales engagement platform focused on streamlining prospecting efforts through multi channel campaigns.</p> <p>At its core, it allows sales teams to build automated sequences combining email outreach, LinkedIn interactions like messages and connection requests, and <a href="https://www.youtube.com/watch?v=wrcfWrOCy6g" title="phone tasks" target="_blank">phone tasks</a>. It emphasizes personalization, offering ways to include dynamic images or videos in emails and leveraging AI to help you craft high response rate messages.</p>
<h4>Features We Love</h4> <ol> <li> <b>Dynamic Email Personalization</b><br> Go beyond text variables by embedding unique images or videos tailored to each recipient in your emails. </li> <br> <li> <b>Automated LinkedIn Actions</b><br> Schedule and automate sending LinkedIn connection requests, messages, and even voice notes as part of your outreach. </li> <br> <li> <b>Omni Channel Sequencing</b><br> Build unified campaigns that strategically mix email sends, LinkedIn profile visits, messages, and manual call tasks in one workflow. </li> </ol> <p>While the ability to blend channels is powerful, be prepared for an initial setup process that might require some learning. The platform's strong reliance on LinkedIn integration is central to its function, so it suits teams prioritizing that channel. We noticed that the built in lead database sometimes did struggle with finding accurate contacts for specific local business types, sometimes requiring extra steps and therefore increased costs to enrich leads with verified emails.</p> <p>For businesses seeking an automated, multi channel approach centered heavily on email and LinkedIn, lemlist offers considerable capability. We recommended giving this one a go for sure.</p> <div class="grid-pros"> <div class="header-row"> <div class="header-container"> <p>Pros</p> <div class="header-icon"> <svg xmlns="http://www.w3.org/2000/svg" width="100%"> <path d="M9 1.94434C7.55373 1.94434 6.13993 2.37321 4.9374 3.17671C3.73486 3.98022"></path> </svg> </div> </div> <div class="header-container"> <p>Cons</p> <div class="header-icon"> <svg xmlns="http://www.w3.org/2000/svg" width="100%"> <path d="M9.5 1.94434C8.05373 1.94434 6.63993 2.37321 5.4374 3.17671C4.23486 3.98022"></path> </svg> </div> </div> </div> <div class="row-pros"> <p><strong>+</strong> Simplifies personalized email outreach</p> <p><strong>-</strong> Lead generation capability is inferior</p> </div> <div class="row-pros bg-grey-10"> <p><strong>+</strong> Supports sales automation</p> <p><strong>-</strong> Number of leads generated can be low</p> </div> <div class="row-pros"> <p><strong>+</strong> Offers a warm-up and deliverability booster tool</p> <p><strong>-</strong> Not guaranteed to capture an email address for every lead</p> </div> </div>

Making the Right Choice: LinkedIn Messaging Automation Tools for Your Business

Selecting the ideal LinkedIn messaging automation tool is a crucial decision that can significantly impact your business's networking and lead generation efforts. While the market offers numerous options, finding the solution that aligns perfectly with your business objectives and workflow requirements is essential for maximizing your return on investment.

Through this comprehensive guide, we've equipped you with the knowledge needed to evaluate and choose the right automation tool for your specific needs. Understanding these solutions' features, limitations, and potential impact on your LinkedIn outreach strategy puts you in a stronger position to make an informed decision.

We encourage you to carefully consider your business requirements, team size, and growth objectives as you evaluate the options presented. Remember that the best tool isn't necessarily the one with the most features, but rather the one that best serves your specific business goals and compliance needs. Armed with this information, you're ready to select and implement the LinkedIn messaging automation solution that will help take your business networking and lead generation to the next level.

Final Thoughts on Choosing Your LinkedIn Messaging Automation Tools

Selecting the right LinkedIn messaging automation tools is crucial for businesses seeking to enhance outreach efficiency, foster meaningful connections, and scale their growth efforts effectively. The right tools can help you save time, increase engagement, and achieve your outreach goals with greater confidence.

This article aimed to provide clarity on the key features and considerations to help you make an informed decision tailored to your unique needs. By understanding what to look for, you can confidently choose a solution that aligns with your business objectives and maximizes your LinkedIn efforts.

Armed with this knowledge, you're now better equipped to evaluate your options and find the ideal LinkedIn messaging automation tools to elevate your outreach strategy. We hope this guide serves as a valuable resource on your journey to smarter, more effective LinkedIn engagement.

Meet the author
Sam Cassman is a seasoned growth marketer with over 10 years of experience as a growth marketer for startups and small businesses. He is the founder of Toksta, a research technology company that helps businesses find and purchase the best software and SaaS. Sam has also run his own growth marketing consultancy Honest Growth, where he helped numerous clients to grow their businesses, including Eventcube, Baluu, Obby, and NBM Group.
Learn more about Sam