Supermetrics is a marketing intelligence platform designed for agencies, brands, and marketing teams to connect, manage, analyze, and activate marketing data from sources like Facebook Ads, Google Analytics, and TikTok Ads. It streamlines data aggregation, enables customized reporting, and integrates with tools like Google Sheets and Power BI. Users can optimize campaigns, improve reporting accuracy, and drive business growth through actionable insights, centralized data management, and scalable solutions tailored to diverse marketing needs.

Supermetrics transforms the headache of multi-platform marketing data into a streamlined, centralized workflow. Its granular ad tracking and reliable, automated reporting genuinely save teams hours each week, letting agencies or in-house marketers spot top-performing headlines or audiences across Facebook, Google, and more without constant platform hopping. The integration with Google Sheets and Looker Studio makes custom dashboards and actionable insights refreshingly accessible.

That said, the platform’s depth can overwhelm new users, and its reliance on strict naming conventions punishes sloppy campaign setups. For experienced teams managing significant ad spend, Supermetrics is a powerful asset for scaling insights and optimizing campaigns. Smaller businesses or those just dabbling in paid ads may find the cost and complexity excessive. Supermetrics excels, but only if you have the data volume and discipline to match.