Singular is a marketing analytics and attribution platform that unifies campaign data from multiple sources to deliver accurate insights on marketing performance and ROI. Designed for marketing teams and gaming developers, it automates data consolidation, tracks cross-platform user activity, and integrates ad monetization metrics for comprehensive reporting. With tools for fraud prevention, cost aggregation, and mobile attribution, Singular helps businesses optimize campaigns, improve conversion rates, and streamline marketing efforts across web, mobile, PC, and console environments.

Singular brings genuine value for performance marketers seeking clarity across fragmented data. Its unified analytics, granular optimization, and transparent reporting bridge the gap between user acquisition and ad monetization, making it especially powerful for gaming studios tracking cross-platform ROI or mobile apps dialing in on SKAdNetwork campaigns. The automation is a tangible time saver, and access to multiple data sets provides a layer of trust that’s often missing elsewhere.

However, the free tier’s lack of BI warehouse integration limits advanced analysis for smaller teams, and full ad revenue reporting depends on the quality of mediation platform integrations. For marketers prioritizing accuracy and actionable insights over out-of-the-box data exports, Singular is a robust choice worth considering despite a few caveats.