Pretty Links is a WordPress plugin that transforms long URLs into branded, trackable short links while offering comprehensive link management features. Popular among affiliate marketers, bloggers, and podcasters, it helps users create professional-looking links for social media, emails, and online content. The plugin includes automated keyword linking, QR code generation, product displays, and custom checkout options through PrettyPay™. With features like broken link detection and performance tracking, Pretty Links streamlines link management directly from the WordPress dashboard.

If you run a WordPress site and need to manage affiliate or branded links, Pretty Links delivers a clean, organized solution. The ability to instantly update links site-wide and track clicks is a real time saver, especially for content-heavy businesses or busy affiliate marketers. Features like automatic keyword linking and branded checkout links through PrettyPay make it easy to monetize content and streamline the purchase process.

However, its usefulness ends where WordPress does: non-WordPress users are out of luck. The basic version’s limited analytics also mean serious marketers will need to upgrade for full data. For those committed to WordPress, Pretty Links is a practical tool for decluttering URLs, tracking performance, and boosting revenue, but be aware of its platform lock-in.