Metricool
Manage social media, analyze performance, and schedule content efficiently.
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Metricool is a comprehensive social media management platform favored by businesses, agencies, and individual content creators. The tool combines content scheduling, analytics, and competitor analysis across multiple social networks in one intuitive interface.

Users can plan posts through a visual calendar, track performance metrics, monitor competitor activities, and manage ad campaigns effectively. With features like social inbox consolidation and team collaboration tools, Metricool streamlines the entire social media management workflow while providing actionable insights for strategy optimization.

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Key features
Intuitive design for easy navigation
Robust analytics and data-driven insights
Flexible pricing plans with good value
Toksta's take

Metricool impressed us with its intuitive interface and consolidated social inbox, making multi-platform management a breeze. The analytics are robust, offering valuable insights for data-driven strategies. Startups and small businesses will enjoy the centralized scheduling and team collaboration features. That being said, the limited free plan may frustrate growing businesses needing advanced functionalities.

While generally user-friendly, expect a slight learning curve to master all features. Occasional glitches can disrupt workflow, though they are usually resolved quickly. Avoid Metricool if you require extensive free features or absolutely glitch-free performance.

For those seeking an affordable, all-in-one social media management solution, Metricool is worth exploring. Just be prepared for the occasional hiccup and potential limitations as your business scales.

Metricool
 Reddit Review
  5  threads analyzed    44  comments    Updated  Aug 07, 2025
Negative Sentiment

What Users Love

Common Concerns

  • Reporting and Queues: Users found its reporting features and queues useful.
  • Intuitive/Easy to Use: Some users found the platform intuitive and easy to use without needing tutorials.
  • Free Plan/Affordable: It offers a free plan, and its paid packages are considered relatively cheap.
  • Comprehensive Features (initially): One user considered it a "complete platform" in terms of features they desired.
  • Constant Bugs: Bugs are frequent and disruptive.
  • Poor Customer Service: Customer service is described as "awful" and time-consuming.
  • Platform-Specific Limitations/Issues: LinkedIn requires a paid plan for certain functionalities, and TikTok doesn't publish directly, requiring manual posting.
  • General Unreliability: The platform is perceived as unreliable, leading users to seek alternatives.
  • Not Recommended by Peers: It is often explicitly advised against or not mentioned as a top recommendation in discussions about social media schedulers.

Metricool

Pricing Analysis

Freemium model with Free, Starter, Advanced, and Custom tiers based on the number of brands managed.

From Free to $54/month + Enterprise

Low
  • Offers a permanent free plan for managing a single brand.
  • Paid plans are affordable, starting at $18/month.
  • Pricing scales based on the number of brands, not per user.
  • A custom plan is available for those managing over 50 brands.
  • Positioned as a very affordable, data-centric tool competitive with Buffer, appealing to freelancers and agencies who manage multiple client brands.
Updated Jul 20, 2025
Spotlighted by
2
creators
Growth tip

Use Metricool's best time to post feature by analyzing the suggested optimal posting times for each social media platform, then tailor your content calendar to schedule posts consistently during those peak engagement windows; this will significantly increase the visibility of your content, leading to higher engagement rates and potentially driving more traffic to your business website or online store.

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