Luminar Neo is an AI-powered photo editing software for Mac and PC, designed for photography enthusiasts, professionals, and content creators. It offers easy-to-use AI tools, effect-based adjustments like golden hour glow and dramatic sun, preset collections, and traditional editing controls. Advanced features include masking with AI recognition and generative AI tools for removing, swapping, or expanding image content. Perfect for enhancing landscapes, portraits, and creative projects with minimal effort and professional results.

Luminar Neo leans into the power of AI, making complex photo edits accessible to beginners and saving experts serious time with tools like Sky AI and Relight AI. The effect-driven interface and robust selection of presets empower ecommerce teams and real estate marketers to effortlessly transform average images into eye-catching scenes. Stacking adjustments and automating tedious edits can make workflows smoother for seasoned photographers.

Yet, cracks show with heavier workloads. Performance bogs down with complex AI edits, generative AI features can yield uneven results, and the photo management system lacks essentials like face recognition and keyword tagging. While Luminar Neo shines for fast, creative editing where speed beats precision, its limitations mean detail-oriented professionals or high-volume businesses should think twice. The software works best for those prioritizing ease and visual flair over comprehensive control.

For ecommerce businesses selling products online, use Luminar Neo's AI masking tools to quickly and easily isolate your product from its background in photos. Then, use the Gen Expand feature to add realistic-looking space around the product, allowing you to create visually appealing hero images for your website or social media ads without needing to reshoot or spend hours manually editing in other software.