Loops.so is an email marketing platform designed for SaaS companies, enabling designers, engineers, and marketers to create, send, and track personalized product updates, marketing campaigns, and transactional emails effortlessly. It features a document-style editor, automated multi-step email sequences triggered by user behavior, audience segmentation, and integrations with popular tools. With built-in deliverability management and analytics, Loops.so streamlines communication workflows to engage users throughout their customer journey.

Loops.so excels at making email automation approachable for SaaS companies, especially those wanting to craft onboarding sequences or send transactional updates without wrestling with code. The document-style editor and event-based automation genuinely simplify campaign setup, and the built-in analytics surface what matters most for engagement. Audience segmentation feels robust, letting you target premium users or new signups with ease.

However, integrating Loops.so demands some technical lift via API or SDK, and setting up complex branching workflows can get unwieldy. For teams with engineering resources, it’s a strong solution for unifying product, marketing, and transactional emails in one place. Just be ready for some upfront configuration. If usability and SaaS focus are priorities, Loops.so is absolutely worth a look.