IFTTT (If This Then That) is a web-based automation platform praised by tech enthusiasts and busy professionals. It creates automated workflows called "Applets" that connect over 900 different apps, devices, and services.

Users can automate everything from social media posting and lead tracking to smart home controls and data management. By linking services like Google Calendar, Twitter, and smart home devices, IFTTT eliminates repetitive tasks and streamlines daily workflows, making it a powerful tool for both personal and business automation needs.

IFTTT makes its mark at simplifying mundane tasks like syncing files or controlling smart home gadgets. Its user-friendly interface and pre-built applets make automation accessible, even for non-techies. Conversely, don't expect robust workflows. Compared to more powerful alternatives, IFTTT's limited integrations and simplistic logic fall short for complex business automation.

Founders seeking basic cross-posting or simple lead capture might find value. But for anything beyond basic automation, look elsewhere. The shallow integrations severely restrict IFTTT’s potential for more nuanced tasks. This limits it to primarily personal use cases, rather than mission-critical business functions.

On the whole, IFTTT is a decent entry point into the automation world, particularly for home automation. If your needs are simple, it’s worth exploring. But for complex business processes, its limitations make it a non-starter.