Ideogram is an AI-powered image generation tool loved by graphic designers and print-on-demand businesses. Through its web platform and iOS app, users can create stunningly realistic images, posters, and logos with exceptional text rendering capabilities.

The tool offers various style controls, including realistic, design, 3D, and anime options, along with customizable color palettes. Particularly strong in creating marketing materials and print designs, Ideogram excels at producing high-quality visuals with accurate, stylized text integration.

Ideogram stands out with impressive text rendering within images, a boon for anyone needing crisp typography on designs. Its "Design" style caters specifically to print-on-demand and apparel creators, but this strength is also its weakness; visuals can feel simplistic. While realistic image generation rivals competitors, the limited color palettes and potential struggles with lengthy text passages hold it back.

Founders launching merchandise should explore Ideogram for mockups and basic designs. Skip it if your brand relies on nuanced visuals or complex color schemes. The iOS app offers convenient mobile creation, mirroring the web version’s functionality.

Ideogram is a solid, albeit niche, tool. Its text capabilities are remarkable, but other limitations prevent broader appeal.