Google Sites distinguishes itself in its simplicity. Quickly spin up a basic site with pre-built templates and easily integrate various Google services. Customization options, while present, feel somewhat limited, especially regarding spacer control. The cumbersome domain setup process also detracts from the initial ease of use.
For founders needing a quick, functional landing page or internal documentation site, Google Sites is a decent option. That being said, businesses requiring advanced design flexibility, e-commerce functionality, or robust SEO tools should look elsewhere. The lack of these features, coupled with basic design options, makes it unsuitable for complex projects.
In conclusion, Google Sites is a serviceable free website builder for basic needs, but its limitations are readily apparent.