GMB Everywhere offers a convenient way to analyze competitor GBP categories and generate AI content, helpful for quickly identifying optimization opportunities. Its basic audit feature, while useful for spotting obvious errors, lacks depth. We appreciated the competitor analysis, revealing valuable insights into local rivals' strategies. By contrast, the Chrome extension-only functionality and clunky secondary category workaround feel limiting.
Founders bootstrapping local SEO should consider GMB Everywhere for its quick wins in competitor research and content creation. Agencies managing multiple GBPs might find the limited audit and lack of post scheduling frustrating. The reliance on AI content, while time-saving, requires careful editing to maintain brand voice.
To summarize, GMB Everywhere is a decent starting point, not a complete solution. If you’re comfortable with a Chrome extension and primarily need basic competitor analysis and content generation, it’s worth exploring. Otherwise, consider more robust alternatives.