Gist unifies customer engagement tools into one intuitive platform, popular among small to medium-sized businesses looking to streamline their operations. The platform combines live chat, chatbots, knowledge base, email marketing, and CRM capabilities, enabling teams to manage customer interactions efficiently. With features like multi-language support, collaborative team inbox, and automated workflows, Gist helps businesses nurture leads and provide seamless customer support across multiple channels without switching between different tools.

Gist positions itself as an ambitious all-in-one customer engagement platform, and it delivers impressively on integration and versatility. The combination of live chat, chatbots, email marketing, CRM, and more into a single hub makes it a solid choice for small to medium-sized businesses looking to streamline their workflows. Features like multilingual support and automation tools stand out, especially for teams managing global audiences. The free plan and reasonable pricing are also appealing.

That being said, its “jack of all trades” approach may not suit businesses needing advanced functionality in specific areas like CRM or email marketing. While Gist excels in offering breadth, some tools lack the depth found in standalone competitors. For most, it’s a convenient choice—but not necessarily the best.