Formbricks is an open-source Experience Management suite loved by product teams and researchers for gathering qualitative user insights. This privacy-focused platform enables organizations to create standalone surveys, run website polls, and conduct in-app research with known users.

With features like no-code tracking, customizable templates, and targeted segmentation, teams can collect feedback at any point in the user journey. The platform offers both cloud-hosted and self-hosted options, ensuring GDPR compliance and data privacy.

Formbricks stands out as a customizable, privacy-first survey platform that’s ideal for SaaS and e-commerce companies seeking deep user insights. Its open-source nature and robust API allow for extensive integration and self-hosting options, making it a versatile choice for organizations prioritizing control and adaptability. The ability to target specific user segments with in-app or website surveys is particularly useful for tasks like churn analysis or feature feedback.

That being said, its focus on SaaS and e-commerce limits its utility for other industries, and the AGPL-3.0 license may deter some businesses. While Formbricks excels at providing tools for user research, it assumes users are well-versed in best practices, which could be a hurdle for novices. For its intended audience, though, it’s a strong, scalable solution.