Dub.co is a modern link attribution platform designed for entrepreneurs, creators, and growth teams to create branded short links, track conversions, and manage affiliate programs. It offers features like customizable link previews, A/B testing, geo and device targeting, and real-time analytics. With native integrations, a REST API, and multi-language SDKs, Dub.co streamlines link management and marketing attribution while providing detailed insights and organizational tools to optimize campaign performance.

Dub.co streamlines branded link management for marketers who crave granular analytics and conversion tracking. The ability to tag, organize, and analyze short links by channel or campaign is genuinely helpful, especially for tracking which YouTube video or ad is delivering clicks. Direct dashboard sharing and real-time analytics make collaboration with partners and clients refreshingly simple. Integrations with platforms like Make.com and Pipedream also open the door for automated workflows.

However, the lack of a Zapier integration and the manual UTM builder in the UI feel outdated for a platform promising modernity. For growth teams and creators needing custom domains, dynamic redirects, and in depth attribution, Dub.co is a strong contender, but automation focused users will feel the platform’s limitations. Overall, worth considering if analytics and branded links are top priorities.