ActiveCampaign is a comprehensive marketing automation platform and CRM. Its key features include email marketing, automation workflows, lead scoring, and personalization. Businesses of all sizes benefit from its versatility, but those focused on customer engagement, e-commerce, and B2B relationships find the most value. It helps streamline communication, nurture leads, and drive conversions effectively.
.svg)
We believe Active Campaign is one of the best options for businesses looking for a fully featured CRM on a low budget. We're particularly impressed with the number of features and integration the platform provides for the price. It particularly excels in marketing automation and email marketing but won't be right for you if you need extensive reporting and analytics features. It's a great fully featured CRM for small businesses. Larger organisations may want to look elsewhere.
