AnalyticsWP is a lightweight WordPress analytics plugin designed for website owners and WooCommerce users seeking accurate, privacy-focused insights. It uses first-party tracking to bypass ad blockers, ensuring reliable data stored securely on your site. With seamless WordPress integration, it tracks user journeys—including anonymous and logged-in visitors—providing clear dashboards and conversion insights to optimize engagement and sales without complex setup or performance impact.

AnalyticsWP makes a convincing case for privacy-focused, accurate analytics within WordPress. Its ability to bypass ad blockers and track user journeys across devices means you get a clearer picture of how visitors interact with your site, which is especially valuable for content publishers and WooCommerce store owners eager to understand their referral sources and sales funnels. The dashboard is refreshingly simple, and integration is seamless with no performance penalty.

However, AnalyticsWP falls short for those who need advanced conversion tracking or deep e-commerce analytics, especially if your shop extends beyond WordPress. Anonymous data limits individual insights unless users identify themselves. For straightforward website or WooCommerce analytics with a strong emphasis on privacy and ease of use, AnalyticsWP delivers, but power users may find its limitations restrictive.